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Social Media, Marketing, and The Opera Singer


Abstract ABSTRACT

This research is focused on technology in the arts, social media, and the opera singer. Topics include recent performance trends, social media, marketing techniques, and creating a successful brand. This paper also focuses on how to leverage social media platforms build a digital persona, and create an engaged audience. The same techniques used by corporations and opera companies for their social media and marketing strategy can be leveraged to increase brand awareness, build a strong network, and may aid in generating new opportunities for the opera singer.

Key Words: Social Media, Opera Singer, Branding, Marketing, Technology
Created Date 2016
Contributor Jones, Jennifer E. (Author) / Kopta, Anne Elgar (Advisor) / Mills, Robert (Committee member) / Rogers, Rodney (Committee member) / Dreyfoos, Dale (Committee member) / Arizona State University (Publisher)
Subject Music / Performing arts / Marketing / Branding / Marketing / Opera / Performance / Social Media / Technology
Type Doctoral Dissertation
Extent 67 pages
Language English
Copyright
Reuse Permissions All Rights Reserved
Note Doctoral Dissertation Performance 2016
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS


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Description Dissertation/Thesis