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Consumption in the Age of Digital Plenty: Three Essays into an Emerging Phenomenon

Abstract The recent changes in the software markets gave users an unprecedented number

of alternatives for any given task. In such a competitive environment, it is imperative

to understand what drives user behavior. To that end, the research presented in

this dissertation, tries to uncover the impact of business strategies often used in the

software markets.

The dissertation is organized into three distinct studies into user choice and post

choice use of software. First using social judgment theory as foundation, zero price

strategies effects on user choice is investigated, with respect to product features,

consumer characteristics, and context effects. Second, role of social features in

moderating network effects on user choice is studied.... (more)
Created Date 2016
Contributor Kanat, Irfan Emrah (Author) / Santanam, Raghu (Advisor) / Vinze, Ajay (Advisor) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Subject Information technology / Business administration / Choice / Engagement / Purchasing / Software Markets
Type Doctoral Dissertation
Extent 104 pages
Language English
Reuse Permissions All Rights Reserved
Note Doctoral Dissertation Business Administration 2016
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis