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Memorable Messages in Professional Female Athletes


Abstract The present study explored memorable messages that professional female athletes have recalled throughout their careers. This study sought to understand what types of memorable messages are recalled by female athletes that have made it to the top of their sports at the professional level and to understand whether the recalled memorable messages were gendered or not. Respondents were asked via a survey questionnaire to recall a memorable message, describe the meaning and context of the message and finally what effect, if any, the message had on them. Qualitative survey questionnaire responses were analyzed using thematic analysis. Results indicated that memorable messages were not gendered in any way but there were several relevant themes, wh... (more)
Created Date 2016
Contributor Matthews, Robyn Jane Henderson (Author) / Kassing, Jeffrey (Advisor) / Mean, Lindsey (Committee member) / Waldron, Vincent (Committee member) / Arizona State University (Publisher)
Subject Communication / Gender studies / Sociology / Athlete / Communication / Female / Memorable Messages / Socialization / Sport
Type Masters Thesis
Extent 65 pages
Language English
Copyright
Reuse Permissions All Rights Reserved
Note Masters Thesis Communication Studies 2016
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS


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Description Dissertation/Thesis