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Don't Feed the Trolls: Needs Assessment Analysis for Heuristic to Create Rhetorical Civility in Social Media

Abstract As an outlet of communication between internet users, digital social media has created opinionated engagement between people that have similar and often contrasting views, just like those in face-to-face communication (Mckenna & Bargh, 2014). The problem is that these digital conversations occur in a synthetic environment, causing users to develop alternative psychological patterns of engagement (Lauren & Hsieh, 2014), that could potentially push them to inadvertently or unknowingly create and participate in negative social interaction with others. The purpose of this study was to determine and assess the needs of a writing heuristic for social media participants to use in engagement with others to increase coherency, civility, and ... (more)
Created Date 2016
Contributor Parkerson, Logan (Author) / Maid, Barry (Advisor) / D'Angelo, Barbara (Committee member) / Lauer, Claire (Committee member) / Arizona State University (Publisher)
Subject Technical communication / Social research / CMC analysis / coherent social media / negative social engagement / negative social media / rhetorical civility / social media heuristic
Type Masters Thesis
Extent 79 pages
Language English
Reuse Permissions All Rights Reserved
Note Masters Thesis Communication 2016
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis