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Comparing Serif and Sans Serif Typeface Pairings on Maps

Abstract When cartographers and graphic designers create maps they choose typefaces. Often, serif and sans serif typefaces are paired together to represent different information on a map. Typefaces have a communicated tone and choosing the correct typeface combination to send the intended message can be challenging. The purpose of this study was to create an analysis of the aesthetic characteristics of typeface pairings to assist map creators when choosing typefaces. An online survey was utilized to collect responses from graphic designers who have been trained in at least one year or more in design from a higher education institution. There were 30 participants in the study and they scored 24 typeface pairings, 12 differentiating and 12 superfamily... (more)
Created Date 2018
Contributor Finden, Nathan (Author) / Ralston, Laurie (Advisor) / Carrasquilla, Christina (Committee member) / Westover, William (Committee member) / Arizona State University (Publisher)
Subject Design / Design / Font / Maps / Pairings / Technology / Typography / Cartography
Type Cartographic
Extent 127 pages
Language English
Reuse Permissions All Rights Reserved
Note Masters Thesis Engineering 2018
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis