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Analysis of the Impact of Strong Ties Between a Retail Company and its Customer – An Empirical Analysis and Case Study of Kid’s Want, a Maternal and Child Products Retail Company

Abstract Due to the booming young mothers and fathers in the new era as well as the changes in the concept of parenting and the favorable liberalization of China's second child policy, the maternal-baby nursing market continues to grow, and it has become a must for businesses nowadays. In 2020, the size of the maternal-baby nursing market will reach 3.6 trillion. (Data: Yibang Power China's Maternal and Child Industry White Paper 2017).

The rapid development of mobile Internet, highly transparent information, consumers grasp the sovereignty, along with the rise of the middle class, consumption increase encouraged personalized, customized needs. The boundaries between online and offline are becoming increasingly blurred. Consumers are more i... (more)
Created Date 2018
Contributor Wang, Jianguo (Author) / Gu, Bin (Advisor) / Chen, Hong (Advisor) / Cui, Haitao (Committee member) / Arizona State University (Publisher)
Subject Business administration / Customer relationship / Maternal and Child Products Retail Company / Strong Ties
Type Doctoral Dissertation
Extent 133 pages
Language Chinese
Reuse Permissions All Rights Reserved
Note Doctoral Dissertation Business Administration 2018
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis