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Research on Sales & Marketing Channel Models and Innovations in China's Nutrition and Wellness Health Industry—Based on By-Health

Abstract Health is among the most basic needs of the people and driving force of social and economic development. The health nutrition & wellness industry is gradually becoming a global sunrise industry . However, the industry is faced many problems and challenges including weaknesses in the industry structure, fragmentations of supply chain, low

efficiency in resources allocation, and lacking in quality on personnel training. To achieve core competitiveness and value creation, it is important that the health nutrition & wellness industry must meet the needs of Chinese market and its customers with a customer centric perspective to design a firm’s organization strucrture and management processes. This thesis is based on an analysis of the... (more)
Created Date 2018
Contributor Gong, Binghui (Author) / Pei, Ker-Wei (Advisor) / Cui, Haitao (Advisor) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Subject Business administration / Customer Value / Differential Analysis / Health Nutrition & Wellness Industry / Sales channel Innovation / Sales & Marketing Model
Type Doctoral Dissertation
Extent 148 pages
Language Chinese
Reuse Permissions All Rights Reserved
Note Doctoral Dissertation Business Administration 2018
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis