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Cultural Values, Connection, and Participatory Cultural Divide: Chinese Generation Cohort Differences in Adoption and Use of WeChat

Abstract This study explores how WeChat, one of the most popular Chinese-based Social Network Sites (SNSs), has been adopted and used under different patterns between two Chinese generation cohorts, namely “The post-70” (i.e., people who were born in the 1970s) and “The post-90” (i.e., people who were born in the 1990s). Three major issues were examined in this Study: (1) what are the differences in WeChat connection between two generations; (2) how Chinese post-70 and the post-90 cohorts differ regarding their cultural value orientations and how those differences influence their WeChat connection; (3) if there is a participatory cultural divide between two generation cohorts. Two hundred and eight the post-70 cohort and 221 the post-90 cohort were ... (more)
Created Date 2018
Contributor Hu, Qingqing (Author) / Cheong, Pauline Hope (Advisor) / Shuter, Robert (Committee member) / Mossberger, Karen (Committee member) / Arizona State University (Publisher)
Subject Communication / Chinese / Cultural Values / Digital Divide / Generation / Participatory Cultural Divide / WeChat
Type Doctoral Dissertation
Extent 160 pages
Language English
Note Doctoral Dissertation Communication 2018
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis