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Exploring the Mechanisms of Information Sharing

Abstract Online product ratings offer consumers information about products. In this dissertation, I explore how the design of the rating system impacts consumers’ sharing behavior and how different players are affected by rating mechanisms. The first two chapters investigate how consumers choose to share their experiences of different attributes, how their preferences are reflected in numerical ratings and textual reviews, whether and how multi-dimensional rating systems affect consumer satisfaction through product ratings, and whether and how multi-dimensional rating systems affect the interplay between numerical ratings and textual reviews. The identification strategy of the observational study hinges on a natural experiment on TripAdvisor when th... (more)
Created Date 2018
Contributor Liu, Ying (Author) / Chen, Pei-yu (Advisor) / Hong, Yili (Advisor) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Subject Business administration
Type Doctoral Dissertation
Extent 77 pages
Language English
Note Doctoral Dissertation Business Administration 2018
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis