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Performance Expectations of Branded Autonomous Vehicles: Measuring Brand Trust Using Pathfinder Associative Networks


Abstract Future autonomous vehicle systems will be diverse in design and functionality since they will be produced by different brands. In the automotive industry, trustworthiness of a vehicle is closely tied to its perceived safety. Trust involves dependence on another agent in an uncertain situation. Perceptions of system safety, trustworthiness, and performance are important because they guide people’s behavior towards automation. Specifically, these perceptions impact how reliant people believe they can be on the system to do a certain task. Over or under reliance can be a concern for safety because they involve the person allocating tasks between themselves and the system in inappropriate ways. If a person trusts a brand they may also believe t... (more)
Created Date 2018
Contributor Celmer, Natalie (Author) / Branaghan, Russell (Advisor) / Chiou, Erin (Advisor) / Cooke, Nancy (Committee member) / Arizona State University (Publisher)
Subject Transportation / Engineering / Design / Branding / Consumer Psychology / Human Factors
Type Masters Thesis
Extent 79 pages
Language English
Copyright
Note Masters Thesis Human Systems Engineering 2018
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS


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Description Dissertation/Thesis