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Adoption and Resistance of Service Innovations by Travelers in the Sharing Economy

Abstract This dissertation examines travelers’ innovation adoption and repurchase behaviors in the sharing economy. The central question is to what extent the tourism industry embraces service innovations in the sharing economy. Predicated upon behavioral reasoning theory, this research makes a contribution to the tourism study and diffusion of innovation literature, by exploring the influence of travelers’ reasonings in the innovation decision process. The dissertation follows a two-study format. The analysis contextualizes reasons for and against adoption, by incorporating appropriate constructs relevant to service innovations in social dining services (Study 1) and ride-sharing services (Study 2). An exploratory mixed methods approach is taken in... (more)
Created Date 2019
Contributor Lee, Seojin (Author) / Lee, Woojin (Advisor) / Buzinde, Christine N. (Committee member) / Vogt, Christine A. (Committee member) / Bitner, Mary J. (Committee member) / Arizona State University (Publisher)
Subject Marketing / Management / Recreation / Collaborative Consumption / Innovation / Ride sharing / Sharing Economy / Social dining / Travelers
Type Doctoral Dissertation
Extent 252 pages
Language English
Note Doctoral Dissertation Community Resources and Development 2019
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis