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Government, God and Family: A Multi-Modal Analysis of Stories and Storytelling in an Online Social Movement

Abstract This study explores the online recruitment and mobilization of followers in a social movement. In this study, I identify and analyze how certain narratives were produced, distributed and recirculated online by a social movement organization that depicted players in the movement in ways that engaged followers in actions of advocacy and support. Also, I examine how particular narratives were taken up, negotiated, amplified, and distributed by online supporters who eventually become co-tellers of the narrative and ultimately advocates on behalf of the social movement. By examining a selection of media statements, open letters, protest speeches, blogs, videos and pictures, I show how online practices might contribute to inspiring and mobilizing... (more)
Created Date 2019
Contributor Paulesc, Julieta Cristina (Author) / Warriner, Doris S (Advisor) / Matsuda, Aya (Committee member) / Prior, Matthew (Committee member) / Arizona State University (Publisher)
Subject Linguistics / multi-modal / narrative analysis / recruitment / resource mobilization / social movement / storytelling
Type Doctoral Dissertation
Extent 217 pages
Language English
Note Doctoral Dissertation English 2019
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis