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Co-Created Destination Branding for Creative MICE Tourism: Building Synergies with Cultural Heritage Assets


Abstract This study develops a Creative MICE (Meetings, Incentives, Conventions/conferences and Exhibitions) Tourism Destination Branding Model (CMDBM), and argues for co-creation and synergies between MICE and heritage resources in a popular business destination. MICE tourism can be enhanced through co-created offerings by adding innovative value to MICE tourism experiences. The proposed CMDBM framework aims to help determine how a destination can develop a co-created MICE brand through collaboration with key stakeholders to better meet potential MICE travelers’ other touristic interests and cultural values.

The research project was undertaken in collaboration with the National Recreation and Park Association (NRPA), New Orleans Ernest N. Morial C... (more)
Created Date 2019
Contributor Kim, Eunhye Grace (Author) / Chhabra, Deepak (Advisor) / Timothy, Dallen (Advisor) / Vogt, Christine (Committee member) / Gelbman, Alon (Committee member) / Arizona State University (Publisher)
Subject Social research / Co-creation / Creative Tourism / Cultural Heritage Tourism / Destination Branding / MICE Tourism
Type Doctoral Dissertation
Extent 209 pages
Language English
Copyright
Note Doctoral Dissertation Community Resources and Development 2019
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS


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Description Dissertation/Thesis