Co-Created Destination Branding for Creative MICE Tourism: Building Synergies with Cultural Heritage Assets
|Abstract||This study develops a Creative MICE (Meetings, Incentives, Conventions/conferences and Exhibitions) Tourism Destination Branding Model (CMDBM), and argues for co-creation and synergies between MICE and heritage resources in a popular business destination. MICE tourism can be enhanced through co-created offerings by adding innovative value to MICE tourism experiences. The proposed CMDBM framework aims to help determine how a destination can develop a co-created MICE brand through collaboration with key stakeholders to better meet potential MICE travelers’ other touristic interests and cultural values.
The research project was undertaken in collaboration with the National Recreation and Park Association (NRPA), New Orleans Ernest N. Morial C... (more)
|Contributor||Kim, Eunhye Grace (Author) / Chhabra, Deepak (Advisor) / Timothy, Dallen (Advisor) / Vogt, Christine (Committee member) / Gelbman, Alon (Committee member) / Arizona State University (Publisher)|
|Subject||Social research / Co-creation / Creative Tourism / Cultural Heritage Tourism / Destination Branding / MICE Tourism|
|Note||Doctoral Dissertation Community Resources and Development 2019|
|Collaborating Institutions||Graduate College / ASU Library|
|Additional Formats||MODS / OAI Dublin Core / RIS|