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Winning the Recruiting Game: The Student-Athlete Perspective

Abstract College sports in America represent a multibillion dollar industry. Recruiting collegiate student-athletes not only is costly for university teams, but is integral for their long-term success. Universities spend substantial amounts of money to recruit student-athletes, yet relatively little academic work has focused on understanding the athletic recruiting process. While NCAA policy regulates when communication is allowed between coaches and student-athletes, there is a lack of literature investigating what the communicative aspects of athletic recruiting entail. Thus, the purpose of this dissertation is to unpack the student-athlete experience of collegiate athletic recruitment. It builds on theoretical work from organizational and interpe... (more)
Created Date 2019
Contributor Posteher, Karlee A. (Author) / Kassing, Jeffrey W. (Advisor) / Mongeau, Paul A. (Advisor) / Mandel, Naomi (Committee member) / Arizona State University (Publisher)
Subject Communication / Management / Marketing / Athletic recruiting / Intercollegiate athletics / Interpersonal communication / Organizational socialization / Persuasion and social influence / Sports communication
Type Doctoral Dissertation
Extent 135 pages
Language English
Note Doctoral Dissertation Communication 2019
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis