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How the Media Framed Weight-loss Drugs: A Content Analysis of Newspaper Coverage Of Prescription and Over-the-counter Weight-loss Drugs

Abstract This study explores how newspapers framed the weight-loss drugs Xenical®(orlistat) and Alli® (over-the-counter orlistat) during the time period of three months prior to their approvals by the U.S. Food and Drug Administration until one year after each became available on the market. As of June 2011, orlistat is the only weight-loss drug available for long-term use in the U.S. Newspapers are influential sources of information about health issues. Agenda-setting, framing, and priming in news articles can have a powerful effect on public perceptions and behaviors. To conduct the content analysis, researchers first developed a codebook containing variables that described the sources of attribution and the features of eac... (more)
Created Date 2011
Contributor Lehmann, Jessica (Author) / Hampl, Jeffrey S (Advisor) / Bramlett-Solomon, Sharon (Committee member) / Hall, Richard (Committee member) / Arizona State University (Publisher)
Subject Nutrition / Communication / Journalism / Alli / content analysis / framing theory / newspapers / orlistat / Xenical
Type Masters Thesis
Extent 156 pages
Language English
Reuse Permissions All Rights Reserved
Note M.S. Nutrition 2011
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis