The content of Native American cultural stereotypes in comparison to other racial groups

Despite a large body of research on stereotypes, there have been relatively few empirical investigations of the content of stereotypes about Native Americans. The primary goal of this research was to systematically explore the content of cultural stereotypes about Native Americans and how stereotypes about Native Americans differ in comparison to stereotypes about Asian Americans and African Americans. Building on a classic paradigm (Katz and Braly, 1933), participants were asked to identify from a list of 145 adjectives those words associated with cultural stereotypes of Native Americans and words associated with stereotypes of Asian Americans (Study 1) or African Americans (Study 2). The adjectives associated with stereotypes about Native Americans were significantly less favorable than the adjectives associated with stereotypes about Asian Americans, but were significantly more favorable than the adjectives associated with stereotypes about African Americans. Stereotypes about Native Americans, Asian Americans and African Americans were also compared along the dimensions of the stereotype content model (SCM; Fiske, et al., 2002), which proposes that stereotypes about social groups are based on the core dimensions of perceived competence, warmth, status, and competitiveness. Native Americans were rated as less competent, less of a source of competition, and lower in social status than Asian Americans, and less competent and lower in social status than African Americans. No significant differences were found in perceived warmth across the studies. Combined, these findings contribute to a better understanding of stereotypes about Native Americans and how they may differ from stereotypes about other racial groups.